Research Methodologies

GfK HealthCare Scandinavia is a full-service market research institute experienced in all methodologies relevant to market research within the healthcare sector and pharmaceutical industry.

We are specialized in customized research based on the clients’ specific market research needs and objectives with the use of both qualitative and quantitative research methodologies and panel/syndicated market research based on panel data. 

Qualitative methodologies 

• Focus groups

• Creative groups

• In-depth interviews

• Ethnographic interviews

Qualitative interviews are conducted by moderators and interviewers who are specialized in the relevant target groups.

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Quantitative methodologies 

• Web interviews (CAWI)

• Telephone interviews (CATI)

• Postal interviews (PAPI)

• Hall test interviews on OTC products
   

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Panel research

• GP panels

• Specialist panels (selected therapeutic areas)

• Household panels (consumers)

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Syndicated panel research

medic*Scope

In Sweden, GfK HealthCare Scandinavia offers consumer-panel research by data collected from the Consumer Scope Panel of 5 000 households continuously registering purchases of vitamins/minerals, herbal supplements and OTC products from all available distribution channels on the Swedish market. Link to medic*Scope

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MediScan Image, Promotion and Exclusive

GfK HealthCare Scandinavia offers a once-yearly syndicated image study among GPs and selected groups of specialists. You will find more information about MediScan here.
MediScan Image will soon also be offered in Sweden.

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