Market Research Areas

GfK HealthCare Scandinavia supports the pharmaceutical industry and healthcare sector with all types of market research. We have experience in: 

·       Marketing strategy – image studies, market segmentation, competitor analysis,
 concept and product development, pricing, pre-launch and post-launch analyses

·       Brand management – positioning, benchmarking and drivers 

·       Communication & promotional effectiveness – pre-tests and post-test of marketing
 campaigns (ads, detail aids, TV commercials and other information material to
 healthcare professionals and patients/end-users) and sales force effectiveness 

·       Attitudes/values and behaviour understanding – understanding trends and
 attitudes, prescription habits and drivers, insight into patients’/end-users’
 reactions and problems within specific therapy areas/medications, customer
 satisfaction studies 

 

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